Positive news: BetterBond partners with Good Things Guy

Published in March 2026

Article insights:

At BetterBond, we believe in the power of possibility – the possibility of owning a home, building a future and celebrating the good that surrounds us every day. That’s why we’re excited to announce our new partnership with Good Things Guy, South Africa’s most trusted and widely followed good news platform and podcast.

This collaboration brings together two brands that share a common belief: that optimism, progress and positive storytelling have the power to inspire meaningful change.

Through the partnership, BetterBond will support the stories that celebrate South African resilience, innovation and kindness – while continuing our mission to help more people move closer to the dream of homeownership.

“Partnering with BetterBond South Africa and The Good Things Guy podcast allows us to combine the power of positive storytelling with real-world impact,” says Colette van Dyk, Chief Marketing Officer for BetterBond. “Together, we’re celebrating good news while helping South Africans move closer to the dream of owning a home.”

Celebrating the good in South Africa

As a brand built on enabling life-changing moments, BetterBond sees a strong alignment with the mission of Good Things Guy: shifting the national conversation by shining a light on stories of hope, innovation and generosity.

In a world where headlines can often feel overwhelming, positive stories matter. They remind us that progress is happening, communities are strong, and dreams – including the dream of owning a home – are within reach.

The sponsorship reflects BetterBond’s belief that positive narratives can inspire confidence and encourage people to take important steps forward in their lives.

A platform built on kindness and impact

Founded in 2015 by Brent Lindeque, Good Things Guy has grown into South Africa’s leading good news site. Today, the platform reaches more than 35 million South Africans across its digital channels, sharing uplifting and inspirational stories from across the country and around the world.

Lindeque first gained global attention through the viral Random Acts of Kindness (RAK) initiative, which encouraged people to spread kindness in their communities. Since then, Good Things Guy has received numerous awards and international recognition, while staying focused on its mission to highlight the good that exists in everyday life.

Inspiring confidence in the future

For BetterBond, this partnership is a natural extension of our purpose-led approach to business. Helping people get a home loan is about more than finance – it’s about enabling one of life’s most meaningful milestones.

By combining trusted home loan expertise with authentic, positive storytelling, this collaboration aims to connect with South Africans in a meaningful way and remind them that good things are possible.

Including owning a place to call home.