BetterBond partners with GrootFM

Published in March 2026

Article insights:

At BetterBond, helping more South Africans achieve the dream of homeownership is about more than simply securing a home loan. It’s about sharing knowledge, building trust and making the property journey easier to understand. That’s why we’re excited to announce a new year-long regional partnership with GrootFM 90.5, one of Gauteng’s most popular Afrikaans community radio stations.

This collaboration forms part of our broader strategy to grow brand awareness in the Gauteng region while helping more people understand the value of the BetterBond Promise – from expert guidance to securing the best possible home loan offers from multiple banks.

Bringing home loan insights to Gauteng listeners

Every Tuesday morning at 07:55, BetterBond will feature in a short, informative interview during the breakfast show hosted by Nina Swart and Doopie de Villiers.

These quick segments are designed to give listeners practical, easy-to-understand insights into the homebuying journey. Topics will include:

By breaking down complex financial topics into clear and accessible conversations, the interviews aim to empower more South Africans to take confident steps towards owning a home.

Expertise from the BetterBond team

Adding to the value of the segments, two experienced BetterBond consultants will be joining the show regularly to share their knowledge with listeners.

Colin Strümpher and Nadine Kallides will be live on air, offering practical advice and answering common questions about home loans and the property market. Their real-world experience working with homebuyers means listeners will hear helpful insights drawn from the everyday realities of securing property finance in South Africa.

About GrootFM 90.5

GrootFM 90.5 is a well-established community radio station that broadcasts across Gauteng and streams online to audiences across South Africa and beyond. Known for its strong local focus and vibrant Afrikaans programming, the station has built a loyal listenership through its mix of music, news, talk segments and community-driven content.

The popular breakfast show, in particular, connects with thousands of listeners during their morning commute, making it an ideal platform for meaningful conversations about property, finance and homeownership.

Strengthening the BetterBond brand

For BetterBond, this GrootFM partnership is more than just airtime. It’s part of a bigger effort to meet South Africans where they are – whether that’s online, in their communities or on the radio during their morning commute.

By sharing practical insights and helpful guidance, we hope to make the homebuying journey clearer and more accessible for more people. Because every conversation brings someone one step closer to owning a place to call home.