BetterBond celebrates 25 years of making home dreams possible

Published October 2025

BetterBond, one of South Africa’s leading bond originators, is proud to celebrate its 25th anniversary in 2025 – a milestone that reflects a quarter century of helping South Africans take the life-changing step of buying a home.

What began in 2000 in the back of a small video shop has grown into a national success story. From the very start, our purpose was clear: to make homeownership possible for more South Africans. That goal has guided every step of the journey, and today, we celebrate being a trusted partner to over 1.1 million South Africans who have secured home loans through our service.

A home is so much more than bricks and mortar – it’s where lives are built, families grow and memories are made. Over the years, BetterBond has worked to ensure that more South Africans can lay that foundation, whether it’s a first home, a bigger space for a growing family or a new beginning. Alongside home loan solutions, the company has also invested in community initiatives, reinforcing its belief that everyone deserves the security and dignity of a home.

“Our story has been one of innovation, resilience and relationships,” says Rudi Botha, CEO of BetterBond and the BetterHome Group. “As we look ahead, our focus remains on making homeownership more accessible than ever before, while continuing to support South Africans on their property journeys.”

As BetterBond celebrates 25 years, one thing hasn’t changed: our passion for turning home dreams into reality. And the next chapter promises even more opportunities for South Africans to take that exciting first step into a home of their own.